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What is the Facebook Algorithm change all about?

By the end of this post you will:

– Understand why the change was put into place.

– Understand what the algorithm change is.

– Know where to look to keep yourself up to date.

Why is Facebook making a change?

I’m sure that this is the thought on many people’s minds. Especially considering that they have been growing steadily worldwide over the past decade. New all time high numbers for Sweden with 6.2 million users, and 2.2 billion users worldwide.

Statistically speaking, if you are reading this, you are most likely is a Facebook user. But now if I were to ask you, with all of the other social media platforms in mind, is Facebook your favorite? Hand on your heart, do you like it more than Instagram? Snapchat? Pinterest? … the list goes on. Most likely your answer is, no, This is one of the fundamental reasons as to why they want to make this change. To make Facebook your favorite social media platform again. Now if your answer was yes, then it is simply to make you continue to feel that way. The algorithm change is one of the changes that Mark Zuckerberg was alluding to in his New Year’s Resolution where he vowed to “Fix Facebook”.

What is the Facebook algorithm change?

“We have gotten feedback from our community that our public content is crowding out personal moments. Based on this, we’re making a major change as to how we build Facebook.”

– Mark Zuckerberg, CEO of Facebook, January 11 2018.

 

Let’s break that down. Public content – that’s businesses, brands and media alike. Organic as well as sponsored content. Major change – well they have made tweaks over the past 2 years but this is the first time they have been this blunt in their wording, and now they are blaming the public content. So does that mean that this is the end of Facebook?

Is Facebook now essentially saying goodbye to businesses, brands and media? Thankfully the answer to that question is no, but let’s dig a little deeper to understand what exactly is going to change.

 

Mark goes on to say, “I’m changing the goal I give our product teams from focusing on helping you find relevant content – to helping you have more meaningful conversations.”

 

This right here is essentially the change. The shift toward making sure you get to see and have meaningful conversations with other individuals. Making sure that this type of content is featured in your feeds to a much larger degree than ever before. But what is meaningful conversations exactly? It is comments. The change will be making content that sparks a lot of comments get shown more in your feed than they have previously. Devaluing simple interactions such as a reaction. To take things one step further, it will value longer comments as they tend to be deeper and of more value to others than short comments are.

How can I keep myself up to date with the latest?

Interesting isn’t it? This is what is getting all the marketers heads out there turning now as their facebook strategies need to adjust to get optimal impact going forward. To be able to keep yourself in the know on what is going on with Facebook I suggest you take a look at the Facebook Newsroom regularly. The Facebook Developers website as well as the Facebook IQ website are also great resources to give you key insight into the world of Facebook.

Facebook Newsroom: https://newsroom.fb.com/

Facebook Developers: https://developers.facebook.com/

Facebook IQ: https://www.facebook.com/iq

 

Knowing about changes and new interesting features is a great start. Creating a sound data-driven strategy, that utilises these new opportunities might however be harder to execute. That is where we at Digital Fans come in and can help you with that.

 

Feel free to get in touch with us to ask any questions you may have. We regularly host live Q&A sessions on Facebook.

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