Esports is an umbrella term for multiple competitive gaming disciples, each of which has its own fan base, leagues and tournaments. MTG’s esports portfolio comprises the companies ESL and DreamHack. They run professional leagues, organize tournaments and host mega-events for hit titles like Counter-Strike: Global Offensive (CS:GO), Dota 2, Overwatch, StarCraft II, FIFA and many more.
These leagues, tournaments and festivals are attended by hundreds of thousands of fans from around the world. Millions of fans also follow the action via various media distribution platforms.
Primary revenue streams comes from sponsorship deals, media rights sales, event tickets, branded merchandise, advertising and in-game purchasing.
Esport has seen impressive growth in recent years. But can the current pace continue? And will esports become mainstream? We believe there is a huge untapped potential ahead – here is why.
ESL Gaming, is the world’s largest esports company and operator of the leading esports brand ESL. It covers a broad field of services in gaming technology, event management, advertising and TV production. ESL is fully catering to the needs of the esports’ ecosystem and offering numerous opportunities for brand activation.
With offices around the world, ESL is leading esports forward on a global scale. Every year, ESL runs 13 mega events with thousands of attendees on 5 continents, and the number of locations is constantly expanding.
DreamHack Sports Games is a new-born company that explores the hugely popular genre for sports games. Formed in 2019, it builds on the strong heritage of DreamHack in creating unforgettable moments. High quality products ensure an ultimate experience for the viewer – as well as for sponsors and media partners.
To truly win, you have to play fair. All kind of cheating is unacceptable. In 2016, ESL and DreamHack joined Esport Integrity Coalition (ESIC), that deals with doping and cheating in professional gaming. ESIC has developed an anti-corruption code and works with state authorities to police fraudulent activities, such as match-fixing.