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How to Become Swedish in 60 Minutes

CHALLENGE Thorsson Productions needed our help with promoting their brand new one-man comedy show How to Become Swedish in 60 minutes. Our mission was to sell as many tickets as possible, preferably selling out the theater night after night.


SOLUTION After going through the script, our copywriter penned a series of short and snappy monologues that our filmmakers then captured together with the show’s actor, Niklas Engdahl. In the meantime, our designers and web developers created a landing page aimed at inspiring and informing the viewers to go see the show. With our videos about all the wonderfully weird things us swedes do, our performance marketers then set up several ad campaigns on Facebook with great success.

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