During April and May, a bunch of different news within Facebook’s platforms hit the community of social media marketers with a lot of potential for advertising. First of all – and most important: Despite the data scandal earlier this year, people are still using Facebook. Here are latest user numbers for Facebook in Sweden: 6.3 million monthly active users of which 83 % use Facebook on a daily base (5.2 million).
We share important news, our tips and experiences.
What’s new on all of Facebook’s different platforms?
5.9 million people use Facebook monthly on mobile devices which is 94% of all monthly active users.
Moving on to Instagram, the Nordic countries got some exciting news as well: Shopping on Instagram is getting easier than ever with Instagram Shopping. At the end of April, this function was finally launched in the Nordic countries after being available for some. time before, in the USA.
The tagline “See. Tap. Shop.” summarizes the customer journey of this new feature that is available for organic posts: Marketer can now tag up products in their Instagram visuals that give the customer quick access to details and price of the depicted products and make the checkout to process for purchasing the products really easy. In my opinion, this feature is a smooth and user friendly way for marketers to sell product without being pushy.
These are the criteria that are required for Instagram Shopping:
– Instagram business profile
– Set up product feed
– Approval of Facebook to use the feature
In the beginning of May, Facebook’s annual developer conference took place in San Jose and as usual a bunch of new products were launched. Usually a lot of exciting stuff is introduced at the F8 conference – I summarized this year’s highlights below. If you are interested in all keynote speakers, you can watch the videos of all presentations here: https://developers.facebook.com/videos
Probably the most exciting news of the conference was FaceDate: Dating on Facebook is coming! It will be possible to create a profile visible for non-friends who have opt-in that they are looking for a relationship. Facebook will match people based on the information they have on everyone. There will also be a dedicated inbox for the purpose of dating and chatting with other singles. Competition for Tinder and other dating apps!
– User will be able to clear their Facebook history in the future by deleting their Facebook browsing history. A function that is clearly a reaction on all criticism the platform received as a result of recent data scandal.
– Some more news on Instagram: Sharing content from other apps on Instagram Stories will be launched starting with the music streaming service Spotify. Instagram will also get a video chat function in the direct messaging, as well as an anti-bullying filter for more protection from online bullying.
– Besides a cleaner design, the possibilities of auto-translation within Messenger are tested – a concrete step in Facebook’s vision of bringing the world together.
– WhatsApp Status is a huge success and has now 450 million daily active user. Group video calls and stickers will be added as well on WhatsApp.
– And last but not least some news on Oculus: Oculus Go, a cheap and more user friendly standalone VR headset, is now available for sale. Along with that, the attempt is made to bring television into VR with an app called Oculus TV. Exciting to follow if these developments within virtual reality!
Stay tuned for more updates and news in social media marketing here on our blog.